Do you want to….

  • Be the best version of yourself
  • Make an impact
  • Live a happy and fulfilled life

If YES, this book is for you! Get tangible examples of how to be better than you were yesterday and finally have the tools to craft a lasting mission statement for your life!

It’s easy to get off track and mix up priorities. Playing the comparison game on social media, struggling to balance work and time for self-improvement, focusing on material goods instead of living in accordance with our true values, and confusing happiness with success.

In the midst of the hustle and bustle, we can easily forget to focus on the positive and the idea that we have a choice – to focus on the good, or bad!

This book exists to encourage your journey toward a happy and fulfilled life in alignment with your values, dreams and ambitions while you achieve your absolute Max Potential.

Pick up your copy today and one for your friend, too!

Do you want to live a happy and fulfilled life living in accordance with your values, dreams and ambitions while you achieve your absolute Max Potential?

Pick up your copy today!


Max Potential is dedicated to providing you with tangible strategies to achieve your absolute best in life. This book is about change. It’s about:

  • building habits that will affect the everyday choices you make
  • using the limited amount of time you have each day wisely
  • finding joy and gratitude in the small things
  • getting to know yourself so the choices you make are intentional and add to your happiness

The ultimate goal of this book is to help you find a greater sense of fulfillment through self-improvement and self-awareness.


A special foreword written by Jeff Saturday.

Jeff Saturday is a former NFL Center for the Indianapolis Colts offensive line. He was the anchor of the Colts offensive line and protected Peyton Manning for nearly a decade. Jeff and Peyton hold the all-time NFL record for the most games started as a quarterback-center combination.

He was also the starting Center on the Super Bowl XLI Champion Indianapolis Colts. He made six Pro Bowls, earned two First Team All Pro selections, two Second Team All Pro selections, he was the NFL Alumni Offensive Lineman of the year in 2007 and most recently inducted to the Colts Ring of Honor in 2015.

“We don’t stumble on fulfillment— we create it. Max Potential gives you the tools to build the life you dream of and the inspiration to make that dream a reality. So needed!”

JULIE FOUDY, Two-Time FIFA Women’s World Cup Champion, Two-Time Olympic Gold Medalist, Former Captain of the U.S. Women’s National Soccer Team

“Aaron is a good man who is 100% dedicated to helping you be the happiest & best version of yourself! I am proud to know him.”

JAIREK ROBBINS, Performance Coach, Bestselling Author of Live it! Achieve Success By Living With Purpose

“You get one life to do everything you’ve dreamed of and to make a difference in the world. Aaron Ammar will get you excited about that potential and get you started on the right path to the life you really want.”

RYAN ALLIS, Chairman of Hive Global

“Max Potential is thought-provoking, insightful, and rich with ideas to help millennials better understand how to be intentional in their journey to achieve happiness and fulfillment. Aaron’s real-life storytelling style is engaging and the common-sense principles he draws on can be used the minute you put the book down.”

JOHN HAHN, Founder and CEO of EPIC Brokers and Consultants

Max Potential teaches you how to go after what you want with everything you have, while keeping all areas of your life in balance. There’s no limit to what you can achieve when you follow Aaron’s advice and keep after your goals, day after day.

—KURT RATHMANN, CEO & Founder of ScaleFactor, Inc.

“The world needs more of what Aaron Ammar has to offer! Max Potential is a must-read for students, recent grads, and anyone who just wants more from life.”

DEAN HEATHER NORRIS, Appalachian State University Walker College of Business

This book has the ability to change someone’s life. 

Max Potential will help you develop a mission statement for your life that aligns with your values.

Max Potential will show you how to be better than who you were yesterday by providing specific examples.

Max Potential will teach perspective on how to live a fulfilling and happy life.

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